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Version 1     |     Mobile & Software

Global Badger Biz:
Bridging language barriers for global learners

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SCOPE

A mobile application that brings international students in the Wisconsin School of Business, to enrich them in the language and academic field. Our goal is to provide a safe, healthy platform for students facing similar language barriers to connect and improve together, which will allow easier integration into the community and improve in both academic and social aspects.

TIMELINE

Version 1: Sep 2022 - Dec 2022
Version 1.1: Apr 2024 - Present

Existing translation apps such as Duolingo, CAKE, and Google Translate lack the specialized language support needed for nuanced business terms, jargons, and slangs. To address this gap, our app aims to establish a supportive community for international business students to collaborate and learn from each other, enhancing their academic and professional success.

The Challenge

My Role

I led this project and was supported by one other team member, Ellyza Gore. I was the sole individual responsible for the user experience and I personally created the deliverables in this case study, excluding brand identity. This includes the start of the design process from user research, user journey, to wireframes, mockups and usability testing. 

Version 1.1 Coming Soon

CHAPTER ONE

Think

User Research

Our aim was to assess language barrier challenges encountered by international students within the Wisconsin School of Business and identify their current strategies for mitigation. Through in-depth interviews with 30 students on campus, we sought to gain comprehensive insights into the issue.

glenn-carstens-peters-npxXWgQ33ZQ-unsplash_edited_edited.jpg

Research Findings

Participants that are dissatisfied with the current language translation apps

Participants that expressed a desire for a more fun and interactive app to retain knowledge

70%

77%

92%

Participants that struggled with academics due to language barriers

Through a detailed profile, I explore their background, challenges, motivations, influencing factors and goals in relation to language barriers and academic success. These serve as a guiding reference to ensure that the solution are tailored to meet the targeted user's specific needs.

User Persona

Meet Sophia and Jun!

User Journey Map

Brand Identity

CHAPTER TWO

Sketches

Kudos to Ellyza Gore, our team's talented graphic designer! She made really quick sketches that captured the essence of key terms such as business, students, and global. It provided us a more clear idea for the brand and helped narrowed down our ideas.

Iterations

We detail the iterative design process that followed the initial sketches. Through multiple rounds of refinement and feedback, we honed in on the letter 'b' and the globe icon to embody the key aspect of business and international students.

Make

CHAPTER THREE

After finalizing the brand identity, I created multiple design iterations of wireframes. My goal was to ensure that the app's design remained aligned with the brand identity of the University of Wisconsin-Madison, while also incorporating navigational elements reminiscent of the student app interface.

Wireframes

unseen-studio-s9CC2SKySJM-unsplash_edited.jpg

Primary: AllRoundGothic - Medium
Paragraphs: Helvetica
Subtext: Acumin Pro Condensed

Typography

Primary Mark

Brand Colors

Brand Icons

Final Brand Identity

HEX: #D26B6C
RGB: 210, 107, 108
CMYK: 15, 70, 51, 1

HEX: #282728
RGB: 40, 39, 40
CMYK: 71, 66, 63, 68

HEX: #C42126
RGB: 196, 33, 38
CMYK: 16, 100, 100, 6

This project served as a reminder that the design process is inherently iterative, not linear. As the sole UX designer, I found myself continuously revisiting and refining my drafts, with each iteration bringing forth new insights and opportunities for improvement. Embracing this iterative approach allowed me to iterate and evolve my designs, to meet the evolving needs and expectations of our users.

Learning Outcome

Moreover, collaborating closely with Ellyza Gore underscored the significance of interdisciplinary teamwork in achieving effective design solutions. Through our collaboration as fellow designers, we exchanged invaluable insights, design techniques, and perspectives, fostering mutual growth and development as designers. If you have any feedback my project, please feel free to share them with me :)

CHAPTER FIVE

Final Design

Mockups

Drawing from the established brand identity of the University of Wisconsin-Madison, the mockups aimed to seamlessly integrate with the university's brand while incorporating intuitive navigational elements inspired by familiar student app interfaces. Through this process, I aimed to ensure that the final designs not only reflected the university's identity but also provided users with a familiar and user-friendly experience.

CHECK

CHAPTER FOUR

Positive Feedback:

  • Users appreciated the minimalist aesthetic, finding it visually appealing

  • The cohesive icons, color scheme, and overall design were well-received

  • The app was deemed intuitive and clear, making it easy for users to navigate and understand

  • Users praised the range of features offered by the app, enhancing its functionality and utility


​Constructive Feedback:

  • Some users noted the absence of back buttons, suggesting to improve navigation flow

  • The search bar appeared too small, potentially hindering usability

  • Users suggested exploring extended layout options for the calendar and home screen to add a more personal and organized touch

Usability Testing

User Flow

Making new connections

Create new events

Create new study group

Main Flow

User Storyboard

Sofia Carter

Jun Sakura

UP NEXT

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